You didn't get into this industry
to just get by.
Let's build something more.

Practical guidance, real talk, and proven strategies for stylists and salon owners who are ready to turn their craft into a thriving career — without the burnout.

Julie Lahr, beauty industry coach and Redken Artist
Julie Lahr

Hey, I'm Julie.
I've been exactly where you are.

As a hairstylist and Redken Artist, my mission is to inspire confidence and self-expression through the art of hair. By combining education, creativity, and innovation, I aim to elevate the beauty industry, empower fellow professionals, and create personalized experiences that leave every client feeling seen, celebrated, and transformed.

30+
Years in the industry
2
Books published
100s
Careers transformed

I had a full book. Money coming in every day.
And still… I felt broke.

Julie Lahr, head down, sitting quietly between grand columns

I remember standing at the grocery store checkout — doing the math in my head. Not what I could afford. What I could put on a credit card and deal with later.

I kept telling myself I'd catch up next month. But next month never came. Because there was no system. No plan. No clarity. Just movement — booked solid, busy, exhausted, still behind.

So I did what most of us do. I worked harder. Took more clients. Stayed later. Said yes to everything. But more income without structure just creates more chaos — not a paycheck.

I've spent three decades behind the chair. For over 20 years, I've traveled the country as a Redken Artist and educator — teaching advanced color, correction, and technique to thousands of stylists.

And what I saw, over and over, was the same pattern. Hustling hard. Booked solid. And still broke. Because we know how to work hard. What no one teaches us is what to do with the money once it's in our hands.

Everything changed when I stopped asking,

“How do I make more?”

And started asking,

“What is actually happening with the money I already have?”

That’s when I built systems. Not complicated ones — clear ones.

A weekly paycheck. A way to separate business from personal. A way to finally see my money and what it could do for me. For the first time, I felt stable — and I saw a path to a future.

  • ✦Stop living in the feast-or-famine cycle
  • ✦Pay yourself consistently, like clockwork
  • ✦Use money with intention instead of reaction
  • ✦Build a business that actually supports your life
Booked Solid and Broke by Julie Lahr

Booked Solid
and Broke

What no one in this industry ever teaches: how to actually keep the money you make. Simple, clear financial systems built for real life behind the chair.

  • End the feast-or-famine cycle for good
  • Pay yourself a real, consistent salary
  • Build financial clarity — no business degree required

What readers are saying

“After reading Julie’s book I raised my prices for the first time in three years. My clients didn’t blink — and my income went up 30% in two months.”
— Melissa, color specialist · Phoenix, AZ
“Julie’s approach is practical and warm at the same time. No fluff, no empty hype — just real strategy from someone who has lived it.”
— Tara, suite stylist · Chicago, IL
Julie Lahr presenting on the Redken 5th Avenue NYC main stage

30+ years leading the industry

From the Redken 5th Avenue NYC main stage to salons across the country, Julie has spent decades as the person professionals turn to when they want to rise — not just technically, but as a business owner.

What your career could feel like

You walk into work excited — not exhausted before the first client sits down. Your books are full with the right people, your prices reflect the value you bring, and you’re not scrambling to make rent.

Growth feels intentional. You have a plan. And for the first time in a long time, you actually believe this career can give you the life you imagined when you started.

But right now…

Maybe it feels like this

You’re working harder than ever, but the numbers aren’t adding up. Clients love you — so why does something still feel off?

You second-guess your prices, dread slow seasons, and wonder if this is just how it goes. You’re not looking for shortcuts. You just need someone who gets it to show you the roadmap.

That cycle ends here.

This is built for the stylist who…

  • Is done working harder than anyone in the room and still coming up short
  • Already knows they’re talented — and is ready to finally get paid like it
  • Wants a real plan, not another motivational post
  • Has tried to figure this out alone, and is ready to stop
  • Believes their career can be something they’re proud of — and is willing to do the work to get there
Free download — yours today

The Sacred Hustle Guide

The exact framework Julie uses with every client. Five principles for building a beauty career that pays — and lasts. Yours free.

Inside the Stylist Money Reset

Six steps. Zero fluff. Here’s exactly what’s inside your free download.

01

See the truth

Track what’s coming in, where it’s going, and what you’re actually left with. You can’t change what you don’t see.

02

See the pattern

Identify the automatic money behaviors keeping you stuck. Your results aren’t random — there’s a loop, and you can break it.

03

The reality check

A no-judgment checklist of the habits holding you back. This isn’t about shame — it’s about getting honest so you can get free.

04

Make the shift

The 3 moves that change everything: pay yourself first, give every dollar a job, and build a weekly money ritual that sticks.

05

Build your plan

Set your weekly income target, map your money buckets, and pick your money day — your personal financial foundation, on paper.

06

Commit and own it

Lock in your first commitment and step into your next chapter. Awareness starts it. Action makes it real. Commitment makes it yours.

Stop surviving.
Start building something real.

Get the book that changes how you see your business — and your money.